My services
I work on the strategic elements that directly impact perception, sales and growth.
Each collaboration is tailored depending on your stage, structure and objectives.
Whether you need to sharpen your positioning, rebuild your digital presence, or develop your visibility as a founder, every engagement starts with a clear diagnosis of what’s actually holding your business back.
No templates.
No generic advice.
Just a coherent strategy built around your specific goals.
Clarity first. Everything else gets easier.
Before visibility, there must be clarity. Most businesses struggle not because they lack quality, but because their positioning is blurred, their offers are hard to understand, and their pricing doesn't reflect their actual value.
This pillar covers positioning refinement, brand messaging, offer structuring, pricing strategy and offer design. The goal is to make your business unmistakably clear to the right clients, so that every marketing effort becomes more effective and every sales conversation becomes easier.
A site that works while you don't.
Most business websites describe the company. A strategic website converts visitors into conversations. The difference is architecture, copy and intent, built around how your buyers actually make decisions.
This pillar covers website architecture, strategic copywriting, SEO foundations and UX logic. The result is a website that works as a growth asset, attracting the right people and turning them into qualified leads.
Turn expertise into inbound demand.
For founders and executives, visibility is leverage. LinkedIn positioning, content direction, authority building, inbound logic and outbound structuring, all aligned with your brand and designed to generate qualified business opportunities.
Brand, positioning & offer design
Picture a business doing solid revenue that still gets asked “so what exactly do you guys do?” on a first call. That’s not a marketing problem, it’s a business built on positioning nobody has ever forced to be precise. It usually shows up as three symptoms at once: sales cycles that drag because prospects are comparing apples to oranges, a website that reads like every competitor’s, and pricing set by glancing sideways at the market rather than at the value actually being created.
We work with founder-led and SME businesses where operations are proven and client results are real, but the commercial story was never rebuilt to match. Often the positioning was set at launch and never revisited, even as the offer, the market, and the ideal client all moved on since.
In practice, this means examining how the business actually wins deals today, not how the founder describes it on a slide, then rebuilding the offer architecture around that: what’s included, what isn’t, how it’s priced, and how it can be explained in one sentence a stranger could repeat back correctly.
Clients leave this stage able to describe what they do in a way that closes conversations faster, price with confidence instead of apology, and hand a consistent story to every salesperson, every landing page, and every pitch deck, so nothing downstream has to compensate for confusion upstream.
Website strategy & SEO
Picture a site getting steady traffic, decent time on page, maybe even solid search rankings, and still generating almost no direct contact. That’s not a traffic problem, it’s a conversion architecture problem: visitors arrive, read something generic, and leave with no clear next step because the page was built to look good rather than to move someone toward a decision.
This is common among businesses whose website was built once, a few years ago, by whoever was available at the time, then never revisited even as the offer and the ideal client evolved. The design might still look fine. What’s missing is a structure built around an actual buying decision: what a visitor needs to see first, what objection needs answering before the next scroll, and what makes contacting you feel like the obvious next step rather than one option among many open tabs.
In practice, this means mapping the real decision path a buyer takes before reaching out, then rebuilding the site’s architecture, copy, and calls to action around that path rather than around what looks impressive internally. SEO foundations get built in from the structure up, not bolted on afterward, so the pages built to convert are also the pages that can be found.
Clients leave this stage with a site that keeps working after the project ends: pages that rank for the terms their actual buyers search, copy that pre-answers objections instead of leaving them for a sales call, and a structure that turns steady traffic into a steady stream of qualified conversations, without depending on constant new campaigns to make it work.
LinkedIn strategy & Founder visibility
For founders and executives, visibility is leverage. LinkedIn positioning, content direction, authority building, inbound logic and outbound structuring, all aligned with your brand and designed to generate qualified business opportunities.
Hover to read more →Picture a founder with real expertise, genuine client results, and a strong network, whose LinkedIn presence still barely registers: sporadic posts, inconsistent engagement, and a page that reads more like a static résumé than a source of authority. That's not a content problem, it's a visibility strategy nobody has ever actually built.
This is common among founders and executives who are excellent operators but have never treated their personal profile as a business asset. The expertise is there, the outcomes are real, but none of it has been translated into a rhythm of content or a proof structure that potential clients would ever come across, let alone recognize.
In practice, this means defining an editorial line built around a genuine point of view, alongside a rhythm for publishing and a structured way to engage with the right accounts so visibility compounds instead of resetting every week. The company page gets repositioned too, from a broadcast channel into a source of credibility that reinforces the founder rather than competing with them.
Founders leave this stage with a LinkedIn presence that does actual business development: inbound conversations that start because someone already trusts the point of view, a recognizable voice in their space, and a page that keeps generating opportunities well after any single post has stopped getting likes.
Structuring the commercial strategy for the hotel's F&B spaces (Timber, Roméo, Joule Café) and professionalizing client follow-up.
- Offer redesign around real market demand
- Rigorous client follow-up process
- LinkedIn-driven acquisition, 2 months
Strengthening organic visibility and generating B2B leads across the group's 6 event venues.
- Two-tier web architecture, group + per-venue
- SEO strategy for consumer and B2B queries
- Social, CRM and B2B booking systems
Building Greg Minne's personal brand as the reference voice on eco-conscious web design.
- Editorial line built on storytelling
- Agency page as credibility, not a channel
- Structured inbound engagement, D+1/D+2 rhythm